Experience & SYSTEMIC Design
This section is an overview of examples used to communicate complex strategies and idea systems. These methods allow us to understand, think-through and architect that which is normally invisible.
Ecosystems & Concept Models
These visual explanations highlight the different touchpoints existing within different campaign/idea systems and how they relate to one another. They accurately convey the different paths users take along their journey from specific triggers and interactions that lead to defined success events.
There are many different ways to listen to, understand and explain the best ways engage our customers. Developing a content strategy and/or engagement strategy is critical to effectively thinking-through and acting upon how we engage people at the right place, during the right time and for the right reasons.
User/Customer Journey Mapping
Similar to Ecosystems, User and Customer Journey Maps convey how people will navigate through the primary pathways of engagement points throughout an ecosystem. It shows how they become Aware, what they interact with, how they create a relationship with the product/service, and how they share and spread it further.
Games, Campaign, & Interaction Mechanics
Understanding the interaction and game mechanics of interactive systems is essential when designing for complex, multi-touchpoint initiatives. There are many ways to solve and present such systems— diagrams, maps, charts, narrative flows, and more. These communicate the actions and steps necessary for users to move through an experience.
Storytelling & Narrative Design
Here are examples of personas and scenarios created during the strategy and ideation process. These storyboards articulately communicate the emotional and logistical aspects of an idea and can be powerful for winning over clients.
Information can be communicated in many different ways, however, it is the purpose behind the initiative that ultimately defines it's structure and aesthetic presentation.
Complex UI Development
Complexity isn't always pretty, and it all too often hinders the delight and usability of interfaces. The following samples articulate complex interface development during the design and wireframing process.
A huge part of the creative process involves being okay with messes. Below are initially (and sometimes messy) sketches of ideas, concepts, strategies before they take concrete form. This is where some of my favorite work happens.