JORDAN M CLAYTON, LLC 

Experience Design Services for Interactive Products & Marketing
Human-focused + Creatively-driven + Tech-friendly

CONTACT ME AT JORDANMCLAYTON@GMAIL.COM OR VIA LINKED IN

ABOUT Jordan:

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Jordan is a hands-on Design Leader that thrives at the intersection of Product Innovation and Interactive Marketing. With a diverse background in UX/UI Design, he helps clients develop powerful interactive solutions in the form of web platforms, products, games, social programs, multimedia executions and more. 

​His proudest achievements involve devising new interaction models, global activations and design practices while leading teams that bridge creativity, technology and human connection. Partners range from small non-profit organizations to Fortune 500 companies. With over 50 industry awards under his belt, he still feels the best is yet to come! 

CLIENT EXPERIENCE:

Trip Advisor, Discovery Channel, Jack Daniels, Samsung, Carnival Cruise Lines, Guitar Hero & DJ Hero (Activision), Progressive Insurance, Cornell University, John Frieda, PUR, LoJack, Jibo Robotics, CIEE, Cruise Critic, The Social Institute, CalAmp, KPMG, Cree, Santander Bank, Century Link, Fidelity, Mizuno, Nationwide Insurance, Golds Gym, Travelocity, Sherwin Williams, Meijer, Urban Ministries, GNC, Sennheiser, Milka, Ubisoft, SAS, Scania, Burger King, Telia, Jose Cuervo, Microsoft, Volkswagen, Old Navy, American Express, CokeZero, Sprite, Best Buy, Geek Squad, Dominos, Burton, Procter & Gamble, HP, Wolfsonian Museum, Green Garage, America Free TV, Gulfstream Aerospace, Nova Natural.

CAPABILITIES:

CONSULTATION

Providing advisement around streamlining and improving organization, processes, design execution and user/customer value​
ASSESSMENT - reviewing of circumstances and diagnosis of improvement points
  1. Gathering data via stakeholder interviews, workshops/meetings, contextual research, design collaboration, existing documentation, and external subject-matter research
  2. Auditing of organizational structures, processes, priorities and deliverables
  3. Synthesis of gathered data into concise and actionable documentation
ADVISEMENT - provision of insight, guidance and tools for optimization
  1. ​Design - Improvements on experience models, the focusing and prioritization efforts based on user/customer needs, recommendations for increasing value across various UX/design tactics
  2. Team - Defining and optimizing team goals, roles, responsibilities, reviews, recruiting, tools, templates, tasks, scheduling, scoping and profitability
  3. Organization - Recommendations on organizational structures and processes. Business model mapping and internal infrastructure recommendations
  4. Vision - Developing and establishing a unique HCD (human-centered design) vision and philosophy for the business to implement as a guiding star
  5. Workshops & presentations based on key creative, UX and design interests​

Design Services

Executing the hands-on design work required for making an effective user/customer experience
STRATEGY - Understanding and planning out the framework for the experience
  1. Research - The gathering of key information
    1. Audit and evaluation of the current ecosystem, direct competition and industry
    2. Audit and evaluation of current experience (based on current UX principles, design trends, industry best practices and potential user-testing)
    3. Defining and co-executing user research endeavors
    4. Stakeholder interviews & workshops
  2. Synthesis - Extracting actionable insights and inspiration from the gathered research
    1. Experience Brief - Summary of gathered research/data into a concise outline of goals, audience, behaviors, content and design specifications
    2. Ecosystem Map - Visual maps of the current and ideal ecosystems of touch points
    3. Persona(s) - Profiles of who we’re serving and the factors that influence their relationship with us
    4. User/Customer Journey(s) - Diagrams that convey key stages, pathways, and activities of the experience.
    5. Design Principles - Key rules and principles that serve as guideposts for successful execution​
IDEATION - Generating solutions in the form of various concepts and narratives 
  1. Concepts (# based on project timeframe, scale, and complexity)
    1. ​Write-ups - Overviews of solutions and why they're valuable
    2. Mock-ups - lo-fi visual or experiential articulations of solution​s
    3. Comps - hi-fi visual articulations of solutions
    4. Interaction models - articulations of how users will interact with an interface
  2. Iteration - refinement of concepts based on timeframe, scale, and complexity
DESIGN - Constructing the detailed architecture of the experience for stakeholder alignment and design execution
  1. System Design (user flows, site maps, navigation models and journey maps)
  2. Blueprints (documentation for building the experience)
    1. Storyboards - visualizations that articulate the narrative of the experience and it’s interactivity (better for non-traditional interactive projects eg. VR, AR, games, gesture-based products, events, competitions, etc.)
    2. Wireframes - detailed blueprints of the screens structure, flow, functionality and content
    3. Prototypes - interactive mock-ups that highly simulate the experience
  3. UI Design - Designing the end screens, states, design system, UI patterns, and key assets
  4. Branding - Defining aesthetic rules, color palette, typography, content treatment, tonality and behaviors
  5. Infographic Design - Visualizing complex concepts, subjects and systems in compelling and understandable ways
  6. Production Specs - Defining functional logic, content, transitions & animations
  7. User-testing of prototypes and/or dev progress (Think Aloud Protocol, A/B testing, etc)
    1. Test planning - Defining the test and writing the test script
    2. Execution - Moderating and recording the test with real people
    3. Review - Extraction of actionable insights from test results and prioritizing next steps

CONTACT ME AT JORDANMCLAYTON@GMAIL.COM OR VIA LINKED IN

WORK Experience


Director of UX & Design - OHO Interactive - Remote // 2020 - Present
• Serves as the executive leader for a nationally-distributed department of Researchers, UX Designers and Visual Designers• Manages the team’s organization, objectives, tasks, tools, recruiting, reviews, and performance
Clients: Yale, Harvard, Blue Cross Blue Shield, CIEE, TIAA, ACA Global, Cornell, UPenn, Dartmouth, USC

CD/Principal Designer (UX/UI) - Jordan M Clayton, LLC - Remote // 2017 - Present
• Founded my design consultancy LLC that provides Experience Design services to cutting-edge product and marketing clients
• Prospects, scopes, and manages all projects as well as executes the consulting and design development
• Worked on breadth of projects that included eCom, robotics, telematics,  interactive exhibits and more.
Clients: TripAdvisor, Fidelity, Ryder, LoJack, Jibo Robotics, Boston Scientific, KPMG, Sunbelt Rentals, Cree

SVP, Creative Director - Arnold Worldwide - Boston, MA // 2015-2016
• Led the global agency's User Experience Design discipline while fully integrating it into the core creative offering
• Set and managed the department's organization, team, tasks, tools, recruiting, reviews, and objectives
• Oversaw strategy, concept and execution of all interactive projects across major offices 
• Played an integral role in scoping, selling and scaling the agency's interactive and experiential work
Clients: Carnival, Jack Daniels, Progressive, Century Link, John Frieda, PUR, Santander Bank

Director of Experience Design - McKinney - Durham NC // 2011-2015
• Founded and built the Experience Design department and capabilities for the agency (across all major clients and digital projects)
• Implemented Human-Centered Design and Agile methodologies into the creative process
• Conducted design workshops and mentorship sessions with various disciplines, departments and clients
• Contributing member of the agency leadership team.
Clients: Travelocity, Sherwin-Williams, Nationwide Insurance, Mizuno, Meijer, Gold's Gym, 

Director of User Experience - Wuhu Travel - Durham NC // 2011-2013
• Led UX strategy and conceptual development for the online travel start-up
• Developed an interactive prototype that successfully secured investors and over $1M in start-up capital
• Successfully maintained an Agile design process while collaborating with a team of designers, developers and stakeholders around the globe
  (Durham, Boston, Providence, Sydney, Bangalore).

Associate Experience Director - CP+B Europe - Gothenburg Sweden & London UK // 2010-2011
• Sent to Europe to help grow the international UX discipline across the CP+B Sweden and London offices
• Directed creative work that ran in over 18 countries and in multiple languages, taking into account cultural nuances and sensitivities
• Played a key role in creating and selling international brand work to multiple clients and new business pitches
Clients: Discovery Networks, Ubisoft, P&G, Milka, Scania, Scandinavian Airlines, Telia

Senior Experience Designer - Crispin Porter + Bogusky - Boulder CO // 2008-2010
• Served as a core creative partner to concept, design and tech teams in charge of developing big brand ideas
• Provided unique concept and ecosystem visualization techniques that allowed me to collaborate across various teams, projects and clients
• Created a wide variety of interactive products, tools, toys, games, platforms, contests, social experiments, apps and more 
Clients: Old Navy, Coke Zero, VW, Guitar Hero, Best Buy, Jose Cuervo, Burger King, Dominos, AMEX

Designer - Freelance - GA, CA, VT // 2005-2008
• Entrepreneurially led a freelance design consultancy; pitched, created, and delivered all strategy, creative, and production work
• Sought-out and won various clients; handled complex design problems and ensured on-time project delivery that surpassed expectations
• Grew the design offering through successfully taking on various Interactive, Fashion, Architectural, Graphic and Identity Design projects 
Clients: Burton, Nova Natural, Pure Wellness, Avian Resources, VWAC

Information Designer - Xplane - San Francisco CA // 2005-2006
• One of three designers that was specially recruited to start and pilot Xplane’s satellite design office in San Francisco
• Spearheaded ideation, idea architecture and interactive development of visual explanations for our client’s communication needs
• Proved that creating information design solutions internationally in an collaborative process was less expensive, quicker to produce and ultimately more effective

Work Co-ops - Gulfstream Aerospace (Interaction Design), Volkswagen (Industrial Design) - Savannah GA // 2004
Gulfstream Aerospace:
  • Specially chosen out of 200 students to analyze the user interactions of Gulfstream's private jets (including a research flight)
  • Worked alongside aircraft designers, engineers, executives and users to create real solutions for the interior flight experience
Volkswagen:
  • Led design and management of a 10-week concept car design-build project
  • Successfully delivered the fully functional car to VW that currently remains on display at either their showroom or SCAD

CAPABILITIES

• Creative Direction / Design Management
• Human-centered Design Process
• Waterfall and Agile Methodologies
• Design, Tech and Cultural Trend Analysis
• UX Auditing and Evaluation
• Ethnography / Interviews
• Human Factors / Behavioral Economics
• Ideation / Concept Development
• Rapid Visualization / Illustration
• Personas / Use Cases / Scenario Planning 
• Content and Engagement Strategy
• Ecosystem Design / Role Definition
• Experience Mapping / Storyboarding
• Interaction Logic / Game Mechanics
• Information Architecture
• User Flows / Site Mapping
• Wireframes / Interface Design
• Data Modeling / Infographic Design / Visual Explanations
• Digital and Physical Prototyping
• User-Testing Methods / Design Evaluation
SOFTWARE:  
Sketch, Axure, Adobe XD, InDesign, Illustrator, Photoshop, Omnigraffle, Keynote, InVision, Zeplin, iMovie, Silverback, Basic HTML. Fluent using Mac, Windows and Google OS's

MEDIA:  
Software/Apps, Websites, Games, VR/AR/MR, 360º Interactive Video, DOOH Displays, Social Media, Rich Media, Interactive Products, Browser Extensions, Services, Robotics, Experiential Media.

Publications

• 2015, Fei's World podcast interview, 'Unexpected UX'. Interview on my creative past and recent UX endeavors
• 2013, UX Magazine article; 'Embracing the UX Spectrum'. This article was placed on UX Magazine's top 10 list of most popular articles of 2013
• 2013, Developed the Visual Explanations for the book 'Cybersecurity and Cyberwar' by P.W. Singer
• 2010, Contributed an excerpt on Brand Ecosystem Design to the book 'Exposing the Magic of Design' by Jon Kolko

Education

BFA, Savannah College of Art and Design, 2001-2005
• Major: Industrial Design, Minor: Interaction Design
• Cum Laude; Major GPA: 3.9, Academic GPA: 3.5
• Honored Member of the Tau Sigma Delta Society of Architecture for outstanding achievement in Industrial Design.


Honors

PROJECT AWARDS:
• 2017 London International Awards, Bronze, Know Your Water - PUR
• 2017 New York Festivals, Integrated, Bronze, Know Your Water - PUR
• 2017 Hatch Awards, Gold, Know Your Water - PUR
• 2017 Jibo honored as one of Time Magazine's 25 Inventions of the Year
• 2016 Awwwards, Site of the Day (5/14/16), Away We Go "Instant Vacation" - Carnival Cruiselines
• 2015 Mixx Awards, Bronze, HowFarAmIFromSharksRightNow.com - Travelocity
• 2015 Mixx Awards, Shortlist, Let Your Ears Be Loved - Sennheiser
• 2015 Art Directors Club, Integrated, Bronze, Let Your Ears Be Loved - Sennheiser
• 2013 Effie Awards, David vs Goliath, Silver, Mezamashii Run Project - Mizuno 
• 2013 Effie Awards, Influencers, Silver, Mezamashii Run Project - Mizuno 
• 2013 Effie Awards, Leisure Products & Services, Mezamashii Run Project - Mizuno 
• 2013 Effie Awards, Small Budgets - Products, Silver, Mezamashii Run Project - Mizuno 
• 2013 Effie Awards, Media, Silver, Mezamashii Run Project - Mizuno 
• 2013 IXDA Awards, Shortlist, Crunch Band - Pringles
• 2012 Cannes, Branded Content, Silver, Autodance - Ubisoft
• 2012 Cannes, Mobile, Bronze, Autodance - Ubisoft
• 2012 Clio Awards, Mobile, Gold, Autodance - Ubisoft
• 2012 Clio Awards, Social Media, Bronze - Autodance - Ubisoft
• 2012 One Show, Interactive, Gold, Autodance - Ubisoft
• 2012 Andy Awards, Mobile, Silver, Autodance - Ubisoft
• 2012 Mixx Awards, Mobile, Gold, Autodance - Ubisoft
• 2012 New York Festivals, Avant-Garde, Silver, Autodance - Ubisoft
• 2012 London International Awards, Mobile, Silver, Autodance - Ubisoft
• 2012 London International Awards, Games, Silver, Autodance - Ubisoft 
• 2012 Eurobest Awards, Branded Entertainment, Gold, Autodance - Ubisoft
• 2012 Eurobest Awards, Mobile, Bronze, Autodance - Ubisoft
• 2012 Eurobest Awards, Media, Bronze, Autodance - Ubisoft
• 2012 Eurobest Awards, Promo Activation, Bronze, Autodance - Ubisoft
• 2012 Cannes, Mobile, Shortlist, Crunch Band - Pringles
• 2012 Webby Nomination, Crunch Band - Pringles
• 2011 Mobile FWA, November 14, Autodance- Ubisoft
• 2011 Mobile FWA, August 12, Crunch Band - Pringles
• 2011 Effie Awards, Bronze, Movie Mode - Best Buy
• 2011 One Show, Entertainment, Gold, Movie Mode - Best Buy
• 2010 Mobile FWA, October 19, Movie Mode - Best Buy
• 2010 One Show, Interactive, Bronze, DJ Hero Wicky Wicky Banner - Activision
• 2010 Clio Awards, Bronze, OldNavyWeekly.com - Old Navy
• 2010 Effie Awards, Silver, Whopper Sacrifice - Burger King
• 2010 FWA, January 18, Facial Profiler - Coke Zero
• 2009 Cannes, Titanium, Whopper Sacrifice - Burger King
• 2009 Clio Awards, Fresh Approach, Grand Clio, Whopper Sacrifice - Burger King
• 2009 Clio Awards, Applications, Gold, Whopper Sacrifice - Burger King
• 2009 One Show, Applications, Gold, Whopper Sacrifice - Burger King
• 2009 One Show, Innovation, Silver, Whopper Sacrifice - Burger King
• 2009 One Show, Interactive, Silver, Whopper Virgins - Burger King
• 2009 One Show, Interactive, Gold, Dominos Tivo - Dominos
• 2009 London International, Grand LIA/Gold,  Whopper Sacrifice - Burger King
• 2009 London International, Bronze, Whopper Virgins - Burger King
• 2009 Effie Awards, Grand Effie, Whopper Virgins - Burger King
• 2009 One Show, Interactive Gaming, Merit, Rooftop Racer - Coke Zero
• 2008 FWA, July 25, Rooftop Racer - Coke Zero

WHILE AT MCKINNEY AND CP+B: 
• Most Effective Brand in North America (Effie Worldwide 2013)
• Third Most Effective Agency Office In North America (Effie Worldwide 2013)
• Most Effective Independent Creative Agency In The World (Effie Worldwide 2012)
• 2nd Place Interactive Agency of the Year (Eurobest 2012)
• Interactive Agency Of The Year (Cannes 2010)
• Agency Of The Decade (AdAge 2009)
• Agency Of The ­Year (Adweek 2008, AdAge 2008, Creativity 2008) 

PRE-PROFESSIONAL HONORS:
• 2005 Honored Member of the Tau Sigma Delta Society of Architecture for outstanding achievement in Industrial Design
• 2005 Group Finalist, Design Charrette competition, SCAD
• 2003 Group Finalist, Design Charrette competition, Motorola, SCAD
• 2002 Bronze, Sand Arts Festival, SCAD
• 2001 Honorable Mentions, Congressional Art Competition, The VT Capital
• 2001 Voted 'Most Artistic' in high school class - VUHS

See my work >

CONTACT ME AT JORDANMCLAYTON@GMAIL.COM OR VIA LINKED IN