CRUISE - TRIPADVISOR
OVERVIEW: In the interest of expanding into the Cruise industry, TripAdvisor decided to create a new category in their suite of metasearch products. The design task was to create a compelling offering that would stand out amongst the competitors in the travel industry and in a way that is distinctly TripAdvisor. The result was the first industry ship page of its kind that included both the detailed overview of a specific cruise ship as well as bookable itineraries (which had never been done before).
ROLE: Product Design Lead. Executed primary research, IA, visual design, and user-testing for new ship page and metasearch upgrades.
Robot UX/UI- Jibo
OVERVIEW: Jibo is the world's first social robot for the home and graced the cover of Time magazine as one of the top 25 inventions of 2017. Truly one of a kind, the company behind Jibo was driven to not just create another smart-gadget, but a true companion to the owner's home. Jibo had the ability to see, hear, and feel. He had a small anthropomorphic body, a big personality, and the ability to communicate via a Graphical Interface (GUI), Voice Interface (VUI), and Touch Interface (TUI).
ROLE: Played a full-time consulting role between the different stakeholder groups (product, design, and management). Defined and led the creation of the initial EFT (Experiential Field Tests) to gather actionable feedback from first-time users. Provided consultation and design-support for the interface structure. Helped define parts of the user's journey that were previously not considered.
Product CONCEPTION - Wuhu Travel
OVERVIEW: Wuhu Travel is an online travel start-up aiming to shift the way the travel industry operates. The goal of Wuhu is to create the most personalized, simple and unique experience possible for it's customers while dreaming, planning, booking and experiencing travel. McKinney (the main company I worked for at the time) has a start-up incubator that partners and helps develop and foster potential start-ups. I had the privilege in partnering with Wuhu Travel and working on the initial conceptual and experiential development of the MVP (minimal viable product).
ROLE: As Director of UX, I lead UX design and conceptual development for the initial creation and iterations of the MVP. I was responsible for creating simple, usable and unique designs out of a very complex product and industry challenge. I managed UX design fundamentals while coordinating with designers, developers, and stakeholders around the globe (Durham, Boston, Sydney, Bangalore).
LINK: Wuhu Travel
GingerbreadBNB - Robin Hood Foundation
OVERVIEW: Every year, creative agencies create "holiday cards” to send out to their clients, peers and partners. Our team at McKinney wanted to do something different. We teamed up with the Robin Hood Foundation and created Gingerbread BNB— a spin on the vacation rental site AirBNB— only instead of renting vacation houses to stay in, users could rent Gingerbread houses in the name of charity (and share virtual postcards from their stay). To donate, users can choose the number of nights they wish to stay, each house ranging from $5 to $20 a night. All proceeds of the donation go directly to the Robin Hood Foundation (the largest poverty-fighting organization in New York City).
ROLE: Oversaw all UX and Interactive design. Was a leading member from creative brief through QA and launch.
RESULTS: In just a few short weeks, we booked 560 nights stays and gave 52 families a home for the holidays. There were a total of 13.4K sessions, 11.4K users, 30K pageviews, and average session duration of 2:26.
PRESS: Fast Company, Curbed, Food & Wine, Good Housekeeping, USA Today, Creativity, AdWeek, Yahoo News, AOL, MSN, Daily Mail UK, Nasdaq, ArchDaily